Black Friday is one of the best times of the year to stock up on gifts for kids — or even for collectors who never outgrew their favorite toys. Whether you’re hunting for building sets, outdoor play equipment, or educational favorites, this year’s Black Friday toy deals promise major savings from top retailers like Target, Amazon, and specialty stores such as Fat Brain Toys.
Target Black Friday Toy Deals
Target’s Black Friday toy deals are always among the most anticipated in the country. Expect deep discounts on popular brands like LEGO, Barbie, Hot Wheels, and Melissa & Doug. In recent years, Target has offered up to 50% off select toys, plus special “Buy One, Get One 50% Off” bundles. Look out for early Black Friday access through Target Circle and extra savings for RedCard holders — both great ways to snag toys before they sell out.
Fat Brain Toys Black Friday
If you’re looking for educational or sensory-friendly toys, Fat Brain Toys’ Black Friday event is worth a close look. Known for high-quality STEM-based products that encourage hands-on learning, this retailer often runs sitewide discounts and bundles on everything from toddler toys to advanced brain games. Items like the Squigz suction toy sets and the Dimpl sensory collection are among the most popular doorbusters each year.
Gorilla Playsets Black Friday Deals
For families looking to make a big backyard upgrade, Gorilla Playsets’ Black Friday sales can mean huge savings. These sturdy, all-weather outdoor playsets are often discounted by hundreds of dollars during the holiday season. Many major retailers, including Home Depot, Lowe’s, and Walmart, feature limited-time deals on swing sets, slides, and climbing structures. If you’re planning to gift a black friday play set this year, Black Friday is the perfect time to buy before spring demand returns.
Best LEGO Black Friday Deals
No toy sale roundup would be complete without the best LEGO Black Friday deals. Whether your child loves Star Wars, Harry Potter, or LEGO Friends, expect to see discounts across nearly every collection. Major retailers like Target, Walmart, and the LEGO Store itself are expected to offer up to 40% off select sets. Keep an eye out for exclusive bundles and rare sets that often make a return during the holiday shopping season.
Other Retailers Offering Black Friday Play Set and Toy Deals
Beyond the big names, stores like Kohl’s, Macy’s, and Amazon also roll out major savings on action figures, dolls, craft kits, and more. Amazon in particular tends to launch “Lightning Deals” throughout Thanksgiving week, offering limited-time discounts that disappear fast — so it pays to check early and often.
Tips for Getting the Best Black Friday Toy Deals
- Start Early: Many sales begin in early November, and the best items often sell out fast.
- Compare Prices: Use price-tracking tools to ensure you’re getting the lowest rate.
- Join Loyalty Programs: Target Circle, Walmart+, and Amazon Prime members often get early access.
- Look for Bundle Offers: Multi-set or buy-one-get-one deals stretch your dollar even further.
- Shop Online and In-Store: Some exclusive promotions are available only in one format, so it’s smart to check both.
Save Big This Black Friday
From Target’s massive toy markdowns to educational deals at Fat Brain Toys and big-ticket savings on Gorilla Playsets, Black Friday 2025 is shaping up to be an incredible time for holiday shoppers. Whether you’re on the hunt for a black friday play set or the best LEGO black friday deals, planning ahead will help you fill your cart — and your tree — without overspending.